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Lean Cuisine Makes 'Massive Pivot' Away From Diet Marketing
Deep Dish Three Meat Pizza calories 2. How to Grill Frozen Beef Patties. Pomegranate Chicken grams of sodium 2. From population screening to early diagnosis there is a lack of understanding. Lean Cuisine meals can be helpful for people who are trying to lose weight, because they are pre-portioned and you know just how many calories you are going to eat.

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Lean Cuisine is a brand of frozen entreés and dinners sold in the United States and Canada by Nestlé , and in Australia by Simplot under a licensing agreement with Nestlé.

Today, Lean Cuisine includes traditional dinners, ethnic dishes, pizzas, whole-grain Spa Cuisine entreés, and panini. Lean Cuisine was created in to provide a healthier alternative to Stouffer's frozen meals. The brand name "Lean Cuisine" is considered by the FDA as a nutrient content claim, so all Lean Cuisine items are required to meet the "lean" criteria of less than 10 g fat, 4.

It is required to meet "healthy" criteria by the FDA, [2] since it includes "healthy" in its brand name. Other competitors include Smart Ones , made by H. There are also a number of store brand competitors, such as Safeway's Eating Right brand. The brand is also highlighting buzzworthy attributes like gluten-free and "No GMO" on some varieties. Lean Cuisine Brand Manager Chris Flora called the new approach a "massive pivot" for the year-old brand. Consumers "most closely associate us with being a diet brand," he said.

As the new foodie options hit shelves, Lean Cuisine is launching a TV campaign that seeks to build emotional bonds with female consumers by telling stories about how real women exhibit strength in their everyday lives. The campaign, called "Feed Your Phenomenal," launches in early July with a spot by Grey above that features a delivery nurse in Boston who ends her busy night shift by sitting down to a plate of mac and cheese.

She credits Lean Cuisine with helping her "eat the way I want to eat. As a precursor to the TV campaign, Lean Cuisine this week launched a social media campaign called "WeighThis" by i.

The effort includes a video showing women near a scale. But instead of weighing their bodies, the women articulate -- or "weigh" -- their personal accomplishments. The strategy shift comes as Lean Cuisine battles headwinds on multiple fronts. Consumers are not only rejecting diet brands, they are also increasingly shunning big processed foods in favor of fresher options.

The effort, called "Frozen. How Fresh Stays Fresh," seeks to portray the freezing process as "as nature's pause button. Consumers also appreciate that they also have a long freezer life and are relatively inexpensive. As of September , Lean Cuisine offers more than types of frozen dinners and snacks in the five categories of Market Place, Favorites, Craveables, Comfort and Mornings.

The entire Lean Cuisine line-up ranges from to calories. The different options range from familiar comfort foods to dinner entrees that feature larger portions. The line includes pizzas, ethnic cuisine such as Mexican and Asian, as well as complete dinners and single-entree choices. Gov, you should aim to "make half your plate fruits and vegetables. There are several Lean Cuisine meals that appear to meet this goal.

If you eat beef, the Sweet Sriracha Braised Beef appears to contain more than 50 percent vegetables: At calories, Pomegranate Chicken also appears to contain more than 50 percent vegetables: Gov also recommends that we vary our fruits and vegetables that we eat, and mix it up by choosing plant-based proteins.

As of October , Lean Cuisine offers 17 vegetarian choices. At calories, the healthiest vegetarian choice seems to be Cheddar Potatoes with Broccoli because it at least has almost half the plate is made up of broccoli.

If you are tracking calories or dieting and aiming to keep your calorie consumption to 1, or 1, calories a day, a calorie Lean Cuisine meal makes up about one-third of your dietary intake so it makes a helpful portion-sized meal. Steak Portabella calories 2. Herb Roasted Chicken calories 3. Sweet Sriracha Braised Beef calories. Deep Dish Three Meat Pizza calories 2.

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